Pricing calculator
Enter your unit cost to get a suggested price and see your margin, markup, and profit per unit — instantly.
What it costs you to make or buy one unit.
Gross margin as a percentage of the selling price.
Enter your unit cost to see your suggested price and margin.
How to price your product
Pricing comes down to two levers: what a unit costs you and how much profit you want to keep. Enter your unit cost — everything it takes to make or buy one item — then either set a target margin to get a price, or type a price to see the margin it produces.
Margin vs. markup
Margin is profit as a percentage of the selling price. Markup is profit as a percentage of the cost. A $6 item sold at $10 earns $4 — that's a 40% margin but a 66.7% markup. Confusing the two is one of the most common pricing mistakes.
Frequently asked questions
- What is the difference between margin and markup?
- Margin is your profit as a percentage of the selling price; markup is your profit as a percentage of the cost. A product that costs $6 and sells for $10 has a 40% margin ($4 / $10) but a 66.7% markup ($4 / $6). They describe the same profit from two different bases.
- How do I calculate a selling price from a target margin?
- Divide your unit cost by (1 minus the margin as a decimal). For a $6 cost and a 40% target margin: $6 / (1 - 0.40) = $10. This calculator does it for you as you move the margin slider.
- Is this pricing calculator free?
- Yes. It runs entirely in your browser with no login. Create a free account only if you want to save results and, later, unlock tiered pricing and exportable strategy reports.
Want tiered pricing, competitor positioning, and a saved, exportable strategy? Create a free account to save your results.